by Olaf Schulz-Lobeck
Our homes and surroundings have always played significant roles in our daily lives. The places where we live, work and play seriously impact our everyday behaviour, habits, and lifestyle. They also directly influence our current and near-future performance capacity and health. Think about it. Are you happy where you live? Do you feel supported by your environment and lifestyle? If not, what would you change immediately?
Our surroundings change constantly! Evolving technologies and social-economic developments are the driving force behind these shifts. Civilization started in simple mud, wood, and straw huts, but now some people have started making their homes in environmentally friendly “green” buildings.
As we begin what’s been called “the Fourth Industrial Revolution,” we find ourselves at the beginning of a “home & surrounding” transition period. It’s an exciting new chapter and a massive burden for individuals, communities, and societies. Since our habits have changed over the last century, so have our lifestyles, practices, and communities. But many of these changes have also made many of us more lonely, sick, and unhappy.
More hours of our lives are spent in homogenized modern office buildings, shopping malls, hotel chains, airports, railway stations, and motorways, or in front of screens—TVs, phones, and computers. The French anthropologist Marc Augé called these kinds of places “non-places,” meaning these places alter our awareness. We perceive something, but only partially and incoherently. He refers to spaces of transience where human beings remain anonymous and lonely.
Like this non-place:
A modern shopping mall
This concept of “non-places” contrasts with the idea of “anthropological places.” These places offer people a space that empowers their identity and allows them to meet other people with whom they share social values.
Unlike conventional “anthropological places” (the symbolic site of an altar), these “spaces of circulation, consumption, and communication” exist beyond history, relationships, and identities. Yet, as Augé shows, the anodyne and anonymous solitude of these non-places offers the transitory occupant the illusion of being part of some grand global scheme: a fugitive glimpse of a utopian city world. Unfortunately, globalization and urbanization are creating more of these non-places, symptoms of super modernity in which “people are always, and never, at home.”
This situation calls for a contemporary wellness lifestyle real estate approach!
At F.X. Mayr Management, we recognize the importance and trends of well-being in a living environment. Therefore, we implement sustainable, regenerative, and “green” modern lifestyle real estate projects accordingly.
“F.X. Mayr Community” is a smart-holistic concept aimed at bringing positive health benefits and an integrated social well-being experience and lifestyle to residents based on Mayr’s Medicine philosophy. We emphasize the following concepts:
High-end, mixed-used, master-planned in urban/suburban regions
Luxury multi-family high-rise buildings in large urban centres
Luxury vacation / second homes as part of wellness resorts or spas
Our blend of behaviour and lifestyle is organically set in nature that’s linked to our environment. Therefore, the F.X. Mayr Community can provide an essential foundation for cultivating “wellness communities.”
Anthropological places example:
F.X. Mayr Community
However, the connection between real estate and community is not automatic. Instead, creating and strengthening this connection requires intention coupled with design and operational principles that aren’t typically found in conventional real estate perspectives.
But it’s what we do best!